Posts Tagged ‘Drinking and Driving’
Breaking News
brandhouse Drive Dry is back with a new provocative campaign
Last year’s provocative brandhouse Drive Dry campaign, which came to be known as “Papa wag vir jou”, got South Africans talking and convinced many to not drink and drive. Buoyed by the reception, the *2nd largest premium alcoh...
Responsible Drinking
Brandhouse Drive Dry Initiative
The final installment of the ReviewMe Responsible Drinking Week is here. This is probably a bit cliché but I have saved the best for last. It has been a very good week and I think you will all agree with me in saying that your ...
Responsible Drinking
Two Parts Alcohol mixed with One Part Sport
Ever since the first cricket ball was bowled, speculation is that it was Noah’s son Japheth who was a more than competent left arm seemer and used to practice bowling at Shem and Ham during the wet season, but I digress. Ever s...
Responsible Drinking
Drug Driving
In South Africa we take stepping stones to get to where we want to be with regards to drunk driving. What we really should be doing is taking a leap to prevent any kind of driving under the influence. Who of you have never clim...
Responsible Drinking
Reality Check for SAB’s Reality Check
This week, ReviewMe.co.za is looking at, and of course reviewing, alcohol awareness campaigns, particularly those of the different alcoholic beverage companies, as part of Alcohol Responsibility Week. The Editor, Neelan, asked ...
Responsible Drinking
ARA Responsible Drinking Ads
ARA Billboard “who says one more drink won’t hurt” I have stared at this for a few minutes trying to fathom how this obviously low budget (30 minutes to prepare from stock photo) billboard will encourage anyone to drink respons...
Responsible Drinking
ReviewMe.co.za Responsible Drinking week
This week at ReviewMe.co.za is Responsible Drinking week. We all know that over the festive season everybody enjoys having a “little” drink here and there, but how does this affect others? Did you know that more than 50% of all...